Defining Your Personal Brand
Your Personal Brand is...
First, You are You
Second, Your Personal Brand is an Extension of You
THINKING ABOUT YOUR BRAND Who am I?
Do I see myself like my peers/colleagues do?
How much do I want visible /sharable with others?
How will I keep the effort going?
What are the consequences of too much out in the marketplace- professionally and personally?
What is my desired brand personality?
Will it be authentic? (if not, rethink it)
WHERE DO I NEED TO APPLY MY BRAND TO ACCOMPLISH MY GOALS?
What owned media channels do I have?
What channels are most relevant in the vertical market that I am in?
What channels should I add, and in what prioritization?
What associations can I join and participate in to grow my brand via networking?
WHAT MARKETS AND WORK INTEREST YOU?
Do you have products and/or services?
Do they apply to only one vertical market or more than one?
Have you defined your current and target customers?
Do you understand what and why they buy from you?
Do you understand what technology the use and how they use it?
WHAT PHASE OF YOUR CAREER ARE YOU IN?
What are your near term, within the next year, goals?
What is your five-year goal?
What finances do you need to realize your goals?
How do you source your finances and do you have to keep a “day job” until your passion project is a viable revenue source?
These are just the beginning of a personal assessment list that gets you on the way to your unique personal brand.