ABOUT THE CAMPAIGN
The only Food-Beverage-Cuisine Dedicated Guide that was available for SB52, this fully-original illustrated picture guide feels more like a coffee table book than a magazine. This is a locally-curated guide with evergreen value tells local food and beverage community stories and provides a platform for ongoing story additions to it’s digital version.
Launched during the Super Bowl 52 market promotion timeframe to jumpstart ongoing promotional value for its contributors and story participants, it’s unique design and approach garnered it a showcase in the official NFL Media Center for Super Bowl 52, generating the demand for ongoing promotion and in market print distribution.
Due to the strong response, and need to finalize our underwriting commitment, we are now offering the opportunity for additional Minnesota Food and Beverage Stories to be told.
ABOUT THE GUIDE
Forward by Andrew Zimmern
Photo Credit Steve Henke
8 Featured Geographies detailed with “where to go” ideas, Local Chef and Beverage Talent showcasing our top Chefs, Restaurateurs and Sommeliers and more, Craft Beverage Culture spotlighting the full range of libation options, What’s Trending tapping into local gems that are capitalizing on national trends and Where the Locals Go providing you and insider go to from a dozen local foodie Instagram influencers… with a featured Minnesota Makers section!
GET YOUR GUIDE
Since this is truly a community campaign, the Minnesota Food Guide and campaign readily live on beyond Super Bowl Sunday...
Guide distribution is supported by the three SBLII partner Convention and Visitors Bureaus and one Chamber, Meet Minneapolis, Visit Saint Paul and the Bloomington MN are hosting this within their Super Bowl 52, food blogs and press and media page digital presence. Additionally, the Wayzata Chamber of Commerce joined in distributing as part of their #EscapetotheLake promotion... This is how we do it here in Minnesota!
Primary Digital Distribution Links (ongoing)
Minneapolis Convention and Visitors Bureau
Visit Saint Paul
Bloomington Convention and Visitors Bureau
Print Distribution Venues (February 2018)
Gyst, Dunn Brothers on East Lake, Dunn Brothers- Freight House and PinKU
Dunn Brothers- University Ave, Golden Fig Gourmet Market, and Saint Paul Winter Farmers Market
vomFass at Mall of America