Marketing, Public Relations, Branding + Communications Strategy

Branding, communications and social media strategies including models, interactive programs, training guides, and operational plans are common projects. I help my clients define, build, partner, support, operationalize, document, measure, and report across all their digital channels and tactics. Ultimately, I strive to create a consistent, relevant customer experience (CX) that your target consumers expect. And that will continue to work long beyond my time with you and your team.

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Credentialed Executive-level Leader and Public Speaker

Every day I use my Executive MBA and Project Management Certification as I develop strategic business programs, communication channels, marketing plans, team development and innovation strategy with my clients and their stakeholders. With 15+ year professional consulting practice supporting a variety of organizations, thought leaders and nonprofits, I have refined my expertise in leading marketing, communications and creative teams focused on full-funnel performance marketing initiatives to reach from the top of the organization to the front lines with prospective consumers. Frequenlty I am requested to present real life experiences, case studies and corporate training across a range of topics and vertical markets.

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Creative Direction + Project Leadership

Large and lengthy scope projects and campaigns require process rigor. I am a certified project manager and seasoned creative director of hundreds of marketing, communications and innovation strategy projects converting millions of content units. As the lead of my own boutique consultancy, the buck stops with me on the superior delivery of client goals and objectives. The length of my client relationships demonstrates the strong relationships built and superior creative and project work delivered.

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Video + Photo Production Credentials

With my undergrad degree in Communications with an emphasis in Broadcast Production, I regularly produce and direct the unique and commonly confidential content that I or an expert photo or video reource captures. Because I am both an internal and external communications expert, I am keenly aware of the sensitive nature, approval process, and communication gates of a wide range of communications project types, especially when dealing with pre-commercialization and innovation projects.

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Collaborative Builder

Linking arms with  leaders and teams, and becoming part of the leadership of the working team is my most common type of corporate consulting engagement. Today, corporations have deep expertise on their businesses and are looking to provide their internal experts with the latest skills and knowledge to continue to promote and innovate them. I value and recognize the internal expertise of the team and am familiar with corporate culture having come up through corporate leadership roles at Target and Deluxe Corporations. Additionally, I have successfully developed cross-functional relationship networks in Fortune 100 organizations including 3M and Microsoft.

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Practitioner + Thought Leader

Harnessing an industry topic or key initiative to "own the digital thought leadership", and gain the leading market position is my specialty.  Industries I specialize in are: health care; food, cuisine, culinary; higher education, technology, and transportation infrastructure. My expertise is frequently recognized by industry agencies and executives who hire me ‘behind the scenes’ to train their teams on the latest digital channels and trends. I was even dubbed with my “Social Wendy” moniker by a leading tech industry blogger for my social/digital influencer status in 2009. So, I now have a decade of social influence expertise.

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Global Business Consultancy

I work with entrepreneurs, retail and consumer brands, and Fortune 500 enterprises to build measurable and sustainable business outcomes for B2B and B2C initiatives with public relations related communications, marketing and innovation strategy and project work.