The Social Wendy Group launches Social Frontier 2010
In December, our clients and colleagues got a preview of our new Social Media Marketing Toolkit & Web Portal for Executives in a special VIP Social Media Breakfast edition of LIVE@.
Throughout 2009 the Social Wendy Group was busy on the edge of the social wilderness with our clients- a bit like Lewis and Clark at the time, traveling together side by side. Now, having lived out here, we have a GPS for 2010.
Social Frontier: Executive Toolkit, Keynote and Web Portal
The Social Frontier is where we are at today. We are on the edge of the wilderness exploring new territories with new tools and are translating emerging social consumer behaviors into social marketing strategies.
Social Frontier Key Themes:
2009: Big Fear, Tool Focus, Participation Acceptance
Now: Social Media Participation, Integrated Marketing Campaigns, Adjusting Strategy
Expect: Social Consumer Behavior, More Mobile, Shift to Strategy, Early Adopter Drop-off, Goodbye Sex Appeal
The Social Frontier Keynote is available for customization for events, conferences, and social media training sessions. The Social Frontier Keynote presentation is supported by the Executive Toolkit content and Social Frontier Executive Membership is provided to clients and event attendees through the Social Frontier Portal.
