We're Sharing Minnesota's Story...
You can't live in Minnesota right now and not be in count down mode to the week that the Big Game comes to town on February 4th.
For those of us involved in getting our cities ready for the thousands of visitor who will join us
Engage with us socially at >
Minnesota Food Instagram http://bit.ly/MinnesotaFood_Instagram
Minnesota Food Facebook http://bit.ly/MinnesotaFood_Facebook
Here's a little bit about the Minnesota Food Guide...
Andrew Zimmern’s Guide Intro > Sneak Preview “What used to be fly over country is now as white hot as any “food destination” in America, and frankly, is the most interesting. For decades, as Americas food revolution has been rumbling along, states like Minnesota, and cities like Minneapolis & St. Paul were always the catch-up regions, years behind the trend-setters on the coasts. That’s no longer the case.”
ABOUT THE GUIDE
This is an advertisement-free "coffee table-style" picture book magazine and insider reference guide of the best of the best of the Minnesota Food and Beverage scene. This guide is designed with custom illustrations by Gina Glynn and captured by professional photographer Isabel Subtil, and editorially authored by nearly 100 foodie volunteers and industry professionals… all supported by an active Facebook and Instagram channels.
INSIDE THE GUIDE
There are “where to go” ideas, Local Chef and Beverage Talent showcasing our top Chefs, Restaurateurs and Sommeliers and more, Craft Beverage Culture spotlighting the full range of libation options, What’s Trending tapping into local gems that are capitalizing on national trends and Where the Locals Go providing you and insider go to from a dozen local foodie Instagram influencers…
COUNTDOWN TO THE BIG GAME > MINNESOTA FOOD GUIDE PROMOTION
We will convert our established Instagram and Facebook channel branding to promote the digital launch of the Minnesota Food Guide and have 20+ photo shoot collections that will extend the photo collection within the guide.
EARNED MEDIA REACH > ALREADY ACHIEVED
Our fully volunteer community campaign effort has already achieved relevant marketing status with over $100K in earned media value based on audience reach and engagement industry standards. We have conducted weekly promotional takeovers beginning June 2017 and culminating in February 2018.
ONGOING PROMOTION (6 months thus far)
Our Instagram curated by leading Minnesota Influencers is @Minnesota_Food now 4K+
Our Facebook already reaches 18000 Minnesota Food interested followers is @MinnesotaFood, now 18K+