02 PORTFOLIO

SPOTLIGHT PROJECT

Eating City 7th Villarceaux Declaration Authors  

WENDY meadley

Global Innovation Leader
> Marketing + Communications Strategist

Marketing, Public Relations, Communications Strategy

Social media strategies, models, interactive programs, training guides, and operational plans are common projects. I help my clients define, build, partner, support, operationalize, document, measure, and report in the areas of web, mobile, social, and interactive. Ultimately, I strive to create a consistent, relevant customer experience that your target consumers expect and will continue to work long beyond my time with you and your team.

 

Credentialed Executive-level Leader

Every day I use my Executive MBA and Project Management Certification as I develop strategic business programs, communication channels, marketing plans, team development and innovation strategy with my clients and their stakeholders. With 15+ year professional consulting practice supporting a variety of organizations, thought leaders and nonprofits, I have refined my expertise in leading marketing, communications and creative teams focused on full-funnel performance marketing initiatives to reach from the top of the organization to the front lines with prospective consumers.

 

Creative Direction + Project Leadership

Large and lengthy scope projects require process rigor. I am a certified project manager and seasoned creative director of hundreds of marketing, communications and innovation strategy projects. As the lead of my own boutique consultancy, the buck stops with me on the superior delivery of client goals and objectives. The length of my client relationships demonstrate the strong relationships built and superior creative and project work delivered.

 

Video + Photo Production Credentials

With my undergrad degree in Communications with an emphasis in Broadcast Production, I produce and direct the unique and frequently confidential content that I or my colleagues capture. Because I am both an internal and external communications expert, I am keenly aware of the sensitive nature, approval process, and communication gates of a wide range of communications project types, especially when dealing with pre-commercialization and innovation.

 

Collaborative Builder

Linking arms with  leaders and teams, and becoming part of the leadership of the working team is my most common type of consulting engagement. Today, corporations have deep expertise on their businesses and are looking to provide their internal experts with the latest skills and knowledge to continue to promote and innovate them. I value and recognizes the internal expertise of the team and is familiar with corporate culture having come up through corporate leadership roles at Target and Deluxe Corporations. And, have successfully developed cross-functional relationship networks at both 3M and Microsoft.

 

Practitioner + Thought Leader

Harnessing an industry or topic to own the digital thought leadership, and leading market position is my specialty.  Industries I specialize in are: health care; food, cuisine, culinary; higer education, technology, and transportation  infrastructure. My expertise is frequently recognized by industry agencies and executives who hire me ‘behind the scenes’ to train their teams on the latest digital channels and trends. I was even dubbed “Social Wendy” moniker by a leading tech industry blogger for my social/digital influencer status.

 

Global Business Consultancy

I work with entrepreneurs, retail and consumer brands, and Fortune 500 enterprises to build measurable and sustainable business outcomes for B2B and B2C initiatives with public relations related communications, marketing and innovation strategy and project work.

SPOTLIGHT INFLUENCER COMMUNITY PROJECT

Minnesota Food Community

The Minnesota Food Guide is the ultimate culinary roadmap for visiting media and foodies. This truly collaborative effort was undertaken by Super Bowl 52 Cuisine Committee, co-chaired by Andrew Zimmern and Wendy Meadley. A food-related project of this magnitude has never been undertaken adjacent to a major national sporting effort, yet it’s the type of civic-minded effort you would expect from Minnesota. The cherry on top is the long-term value created. Even after the Big Game, when the hype and national attention leaves town, the Minnesota Food Guide, the social media footprint and the camaraderie created within the food industry will live on. 

See the Guide on Issuu

TheMinnesotaFoodGuide

Join the Minnesota Food Community Conversation 

Minnesota Food on Instagram

Minnesota Food on Facebook

Minnesota Food on Pinterest

View the Guide on our Convention and Visitors Bureau Program Partner websites

Minneapolis

Saint Paul

Bloomington

EATING CITY 7TH VILLARCEAUX DECLARATION
WENDY'S INSTA 9 UP

03 BACKGROUNd

2017-2019

WCR > International Association of Women Chefs & Restaurateurs

Marketing & Communications Director

Lead organizational marketing communications and partner development including digital product & service definition. Defined branding,  inbound, member demand generation, partner activation, marketing operations, analytics, and owned media network transformation.

2019-2020

Eating City International

Content Production
Joined Global Academia & Food Industry Leaders supporting the next generation of food policy leaders in EU and the Mediterranean. Supported communications and digital community build of the 7th Villarceaux Declaration on Food Governance. 

2018- 2020

SDG Roundtable

Cohort Communications
Support 200+ Volunteer Cohort of Civic  organizations and leaders addressing the United Nations Sustainability Development Goals ( also known as the SDGs or Global Goals). 

2015- 2018

Minnesota Food Community

Cuisine Committte Co-Chair
Convened the Minnesota Food Community Campaign for Super Bowl 52,  a fully volunteer effort by 100+ Minnesotans. The largest influencer marketing campaign created to raise the profile of Minneapolis / St Paul / Bloomington Minnesota... a white hot cuisine destination in the US.

2009- 2020

Social Frontier 

Author, Thought Leader

Published Social Frontier  book on Amazon in 2014 establishing global visibility for proprietary digital marketing, communications and public relations models.

2000-2002

Deluxe Corporation

Relationship Marketing Manager

Received Gold Marketing Award for B2B acquisition (trade show) and partner marketing program relationship management leadership focused on customer loyalty and engagement.  

1994-1999

Target Corporation

Home Store + Design Studio Manager

Rapid progressive promotion from Women’s RTW to Store Manager and seasonal retail lead. Key results included continual team sales goal achievement and exceeding customer service performance objectives. 

1985-1994

Broadcast Media + Production

Cities '97, WCCO, Rock104, WMIL/WOKY, Magic 100

Media Sales, National and Local Sales Leadership, Agency Relaitions, Creative Production, Promotions and Branded Events.

2019- 2020

Entourage Events Group
Sky Food Airline Hospitality

Chief Innovation Officer 

Leading Marketing, Communications, Product Development and Technology strategy in concert with CEO. Focused on enabling organizational growth, designing new products and service offerings, go to market initiatives and public communications.

2002- 2019

SWG. > Social Wendy Group

Global Communications, Marketing, Public Relations 

Established and grew award-winning boutique digital/social marketing and communications practice to global recognition. My integrated marketing models have delivered results across numerous vertical markets including Food & Beverage and Healthcare on 5 continents, in multiple languages.

 

2014-2020

US Expo World's Fair Bid

Strategy, Delegation Development,  Communications Design

Established  and lead comprehensive digital presence to stage Minnesota's Bid on behalf of the United States to bring a Bureau of International Expositions sanctioned World Expo back to the United States for the first time in 30 years. Project included website, Facebook, Google+, Twitter, Pinterest, Slideshare, Wikipedia and Xbox Engagement Platform at the Minnesota State Fair.  Served as US Delegate during Expo Milano 2015.  Served on Expo 2023 Bid Committee Board of Directors. Currently suppporting continued effort for official US bid in 2027.

2014- 2016

NAHSR

Chief Strategy Officer

Served as Chief Strategy Officer for the North American High Speed Rail Group > reimagining transportation infrastructure and convening stakeholder interest for privately funded high speed rail passenger + freight service in America.
Lead US stakeholder engagement efforts, brand development, owned media channel development, public affairs, and media relations with the goal of staging the organization for initial Series A investment.

1980-1999

Education

University of St Thomas (1996-99)

Executive MBA Degree > My cohort-based General Management MBA provides a principled business approach behind all communication and marketing efforts.

University of Minnesota (1982-85) 

Communications > Bachelor of Arts Degree
Broadcast Production focus continues to provide the creative direction expertise for today’s digital content campaign development.

Luther College (1980-82)

Undergraduate Studies at Faith-based Private College

Tau Delta Gamme Sorority

University of St Thomas  (2012)

Project Management Certification

CONTACT

Want to get in touch with me?

Feel free to let me know with the contact form or via email or LinkedIn at >

socialwendy(at)gmail.com

 

 
 
 
 
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01 PROFESSIONAL

My Expertise

Each project is customized to accomplish my client’s business, marketing and communication goals ~ I ensure that vitruvian design practices are followed so that the campaign is not only attractive, it is a sound marketing strategy and it also ensures conversion to measurable campaign goals 

Goal-aligned Strategic Marketing

Global Communications Planning

Training + Team Building

Media + Public Relations

Web + Social Search Optimization  

Digital Brand Extension + Campaigns

MarComm Operations + Technology

Measurement Frameworks + Metrics

Innovation + Go To Market Communications

Content Production

95%

90%

95%

85%

95%

90%

80%

95%

50%

100%

The percentages represent the amount of client projects that include these skill contributions. 

PROVEN PROPRIETARY DIGITAL MARKETING 

My Proprietary Models > The Social Frontier

Originally published on Amazon in 2014, The Social Frontier is the term coined by Wendy Meadley (aka @SocialWendy) in 2009 to identify the state of ongoing change in social and digital marketing reflected as a continually new frontier. The Social Frontier framework and proprietary models comprise a comprehensive strategic approach to converting today’s digital consumer behavior to engage with your business or brand.

The Social Frontier curriculum is designed for experienced marketing & communications professionals (including advertising and public relations firms) looking to translate their current expertise in the 9 core social media channels.

© 2017-19 by Wendy Meadley, All Rights Reserved.

Photography by Leigh Loftus, Quincy Street Kitchen, Isabel Subtil

Social Wendy Meadley Production Team Min